[Meet Katie]


Owner, Founder, Coach and Facilitator

Hi, I’m Katie Gutzmann.

I’m passionate about personal and professional growth—so much so that I consider myself a lifelong student of transformation. I believe real change is possible for everyone, and it starts with asking powerful questions, uncovering what you truly want, and boldly pursuing it.

I’m leading with purpose as a Certified Professional Co-Active Coach (CPCC), Certified Working Genius Facilitator, and Positive Intelligence Practitioner. These programs have profoundly shaped my own growth, and it’s an honor to share them through leadership development workshops, one-on-one coaching, and team training. My mission is simple: to help people live and lead with greater intention and purpose.

When I started my business, I wanted the flexibility to raise my family while staying connected to the energy, creativity, and impact that fuel me. Today, I’m grateful to do this work from our farm in a small Nebraska community, where I live with my husband, three kids, and a few furry farm friends.

Fun Facts About Me

  • Wonder + Discernment

  • Connectedness + Maximizer + Belief + Communication + Empathy

  • People Pleaser + Hyper Achiever + Hyper Vigilant

  • Time in nature + reading + journaling + guided meditations + bike rides + listening to podcasts

  • Anything I don’t have to cook :)

Why “Freyday”?

The name Freyday comes from my maiden name, Frey (pronounced "Fri"). Growing up, it became a fun-loving nickname that often followed our family around. When choosing a business name with personal meaning, Freyday felt like the perfect fit. Plus, who doesn’t love Fridays? It’s a day that represents possibility, energy, and excitement—just like the work I do.