I recently read an interesting article that talked about how a herd of cattle and herd of buffalo react differently when they know a storm is approaching. The gist of the story was that when a storm is coming in, cows will instinctively run away from the storm thinking that’s the best approach. What ends up happening when they do this is that they run with the storm, essentially prolonging their exposure to the storm. In contrast, when a herd of buffalo sense a storm rolling in, they will run straight at it and get through it quicker. Continue reading → “Be the Buffalo”
It’s the last day of 2019. The last day of a decade. Tomorrow marks the start of something new – a new year, a new decade, new possibilities, new adventures. Around this time last year, I listened to a podcast about finding a word for how to live out your year. The word I chose for 2019 was TRY as I knew there would be so many new things in my first full year of business. It was a bit of a mindset thing for me, a lot of things I would take on in 2019 would be new, so wanted to just TRY. TRY to experiment with different avenues to see what worked, what didn’t work, etc. I reflected on that word a lot throughout the year. I tried a lot of things this past year. I failed on a lot of things last year too. Ideas I had that didn’t work, but that’s okay, it was all information for me as I navigated forward. All in all, TRY was a great word for last year’s experiences. Continue reading → A Word for 2020
WOOHOO – Celebrate those good times, right?! It’s so hard to believe that this week marks the one year mark of launching my business. It’s been a fast, furious and fun year – with lots of learning curves built in. Learning curves not only from a business perspective, but I’d say even more from a personal view.
The other day I heard that Brad Paisley song, “Letter to Me” and it had me thinking about this past year and my whole life, really. There are so many instances where diving into the “unknown” of a new adventure has left me a bit freaked out.
Will I fail? Will I succeed? How is this going to go? Will I know what to do or say?
I have always been the outdoorsy type, loved growing up on a farm & exploring nature. A few years ago, my sister & her significant other introduced me to hiking while in Colorado & I’ve been hooked ever since. Recently, on a hike up Camelback Mountain in Arizona with my husband, Brandon, it made me think about how hiking is like life.
There are so many different avenues when it comes to marketing, it can be tough for a small business owner to know where to set their priorities and invest their time. As I meet with clients, similar themes tend to pop up, so I thought I would put together some tips to help guide your small business marketing decisions! Continue reading → Tips for Marketing Your Small Business