I recently read an interesting article that talked about how a herd of cattle and herd of buffalo react differently when they know a storm is approaching. The gist of the story was that when a storm is coming in, cows will instinctively run away from the storm thinking that’s the best approach. What ends up happening when they do this is that they run with the storm, essentially prolonging their exposure to the storm. In contrast, when a herd of buffalo sense a storm rolling in, they will run straight at it and get through it quicker. Continue reading → “Be the Buffalo”
It’s the last day of 2019. The last day of a decade. Tomorrow marks the start of something new – a new year, a new decade, new possibilities, new adventures. Around this time last year, I listened to a podcast about finding a word for how to live out your year. The word I chose for 2019 was TRY as I knew there would be so many new things in my first full year of business. It was a bit of a mindset thing for me, a lot of things I would take on in 2019 would be new, so wanted to just TRY. TRY to experiment with different avenues to see what worked, what didn’t work, etc. I reflected on that word a lot throughout the year. I tried a lot of things this past year. I failed on a lot of things last year too. Ideas I had that didn’t work, but that’s okay, it was all information for me as I navigated forward. All in all, TRY was a great word for last year’s experiences. Continue reading → A Word for 2020
Oops, excuse me, I must have had a typo in the title, I meant to say: What It’s Like to Have a CRAZY GOOD Mom. 🙂 Forgive me, I’m in marketing, I have to write headlines to attract attention, so now that you’re here, you might as well read on, right? I am laughing to myself because I’m from a small town and I live in a small town, so the people who know my mom were probably confused by the blog title. As far as they have always known, Sandy Frey is a really GREAT person. Well, I have some news for you! She most definitely is! Plus, I like that I have likely scared my mom a little with the post title. Since she is a CRAZY GOOD mom, she reads all of my content and is probably one of my biggest fans. She also is the source of my weird & clever sense of humor. 🙂 Sorry that I startled all of you, but please read on, I actually do get to some good stuff. Continue reading → What It’s Like to Have a Crazy Mom
My work continues to bring me such a feeling of joy as I help small businesses navigate their marketing & business plans! Recently, I’ve been hitting the highways of Nebraska to meet up with clients for one-on-one assistance, many of those trips are up into the north central part of the state. On each drive, I love the quiet time and walk down memory lane it provides to me. That part of Nebraska has a special meaning to me because growing up, my dad had a custom hay business and I was one of his “hired” hands. We grew up around Albion, Nebraska and he had quite a few customers there, but as his business grew, he expanded and moved into the Clearwater, Ewing, Emmet, Bassett & Atkinson areas. From alfalfa to prairie hay, he loved the custom hay business and I loved getting to spend time working alongside him. As I drive into that area of Nebraska, I can feel my heart grow fond as I take in the simple beauty of a growing hay meadow on my drives. Some hay meadows are waiting to be cut and some are filled full of fresh round bales, a sign of a hard day’s work. It’s beautiful to see Mother Nature do it’s thing to provide a bountiful crop. During my summers in those areas, we were fortunate to work with some of the nicest people and I know that it’s where my passion for nature and agriculture developed. Continue reading → Recent Client Meetings Offer a Walk Down Memory Lane
It’s hard to believe we are on month SIX in 2019. How did that happen? I feel like this year is flying by, but I think that’s how it always seems to go because time flies when you’re having fun, right?! Between all of the roles we play as a parent, spouse, career-person, friend, volunteer, etc, we seem to always be busy and on-the-go! This post is a challenge for you to take time on a little reflection of how far you’ve come this year. Continue reading → 2019 Goal Check-in: Reflect. Celebrate. Focus.
I have always been the outdoorsy type, loved growing up on a farm & exploring nature. A few years ago, my sister & her significant other introduced me to hiking while in Colorado & I’ve been hooked ever since. Recently, on a hike up Camelback Mountain in Arizona with my husband, Brandon, it made me think about how hiking is like life.
In the United States, there are around 30.2 million small businesses in existence (source: 2018 Small Business Association – Small Business Report). That’s a lot of businesses, right? It’s pretty incredible to think that 30.2+ million people had a dream or a vision and they are pursuing it. Each business is defining their space in the world by finding solutions for customers or providing services or selling products that meet a need. Some of these businesses have been around for decades and some are just starting. As I have been meeting with clients to help with their 2019 marketing goals and needs, there is one feeling that I didn’t prepare myself for during the meetings – and it’s sheer INSPIRATION.