I recently read an interesting article that talked about how a herd of cattle and herd of buffalo react differently when they know a storm is approaching. The gist of the story was that when a storm is coming in, cows will instinctively run away from the storm thinking that’s the best approach. What ends up happening when they do this is that they run with the storm, essentially prolonging their exposure to the storm. In contrast, when a herd of buffalo sense a storm rolling in, they will run straight at it and get through it quicker. Continue reading → “Be the Buffalo”
It’s the last day of 2019. The last day of a decade. Tomorrow marks the start of something new – a new year, a new decade, new possibilities, new adventures. Around this time last year, I listened to a podcast about finding a word for how to live out your year. The word I chose for 2019 was TRY as I knew there would be so many new things in my first full year of business. It was a bit of a mindset thing for me, a lot of things I would take on in 2019 would be new, so wanted to just TRY. TRY to experiment with different avenues to see what worked, what didn’t work, etc. I reflected on that word a lot throughout the year. I tried a lot of things this past year. I failed on a lot of things last year too. Ideas I had that didn’t work, but that’s okay, it was all information for me as I navigated forward. All in all, TRY was a great word for last year’s experiences. Continue reading → A Word for 2020
There are many things I love about this time of year, but likely my favorite is the opportunity to reflect on the past year and dream for the upcoming year. It’s a time to be thankful for the abundance of gifts (and learning opportunities) that the year brought and a time for thinking about what’s next. This year, I’ve had the good fortune of engaging in several impactful small groups. The magic that happens in community with others is quite beautiful. With 2020 coming up, one of my colleagues posed the question: “Who do you want to be in the next decade?” I’ve not been able to get that question off my mind and really putting some intentional thought into what I want to become and how I want to show up in the next ten years has had me doing some deep thinking.
First off, I think it’s important to reflect on who I was in this past decade. There was a lot of BIG LIFE changes that occurred! Continue reading → Who do you want to be in the next decade?
WOOHOO – Celebrate those good times, right?! It’s so hard to believe that this week marks the one year mark of launching my business. It’s been a fast, furious and fun year – with lots of learning curves built in. Learning curves not only from a business perspective, but I’d say even more from a personal view.
The other day I heard that Brad Paisley song, “Letter to Me” and it had me thinking about this past year and my whole life, really. There are so many instances where diving into the “unknown” of a new adventure has left me a bit freaked out.
Will I fail? Will I succeed? How is this going to go? Will I know what to do or say?
Oops, excuse me, I must have had a typo in the title, I meant to say: What It’s Like to Have a CRAZY GOOD Mom. 🙂 Forgive me, I’m in marketing, I have to write headlines to attract attention, so now that you’re here, you might as well read on, right? I am laughing to myself because I’m from a small town and I live in a small town, so the people who know my mom were probably confused by the blog title. As far as they have always known, Sandy Frey is a really GREAT person. Well, I have some news for you! She most definitely is! Plus, I like that I have likely scared my mom a little with the post title. Since she is a CRAZY GOOD mom, she reads all of my content and is probably one of my biggest fans. She also is the source of my weird & clever sense of humor. 🙂 Sorry that I startled all of you, but please read on, I actually do get to some good stuff. Continue reading → What It’s Like to Have a Crazy Mom
I love meeting with clients and helping them figure out ways to be more efficient in their business. I find it exhilarating to brainstorm ideas with business owners about what success can look like for them – and letting them dream a little, knowing that anything is attainable when they put their minds to work.
Oftentimes, an initial client consult might have questions like this in it:
- What does it look like to be wildly successful?
- Thinking about success, what’s that look like for you/your business in three years? How about five years?
- What’s part of your business do you absolutely love?
My work continues to bring me such a feeling of joy as I help small businesses navigate their marketing & business plans! Recently, I’ve been hitting the highways of Nebraska to meet up with clients for one-on-one assistance, many of those trips are up into the north central part of the state. On each drive, I love the quiet time and walk down memory lane it provides to me. That part of Nebraska has a special meaning to me because growing up, my dad had a custom hay business and I was one of his “hired” hands. We grew up around Albion, Nebraska and he had quite a few customers there, but as his business grew, he expanded and moved into the Clearwater, Ewing, Emmet, Bassett & Atkinson areas. From alfalfa to prairie hay, he loved the custom hay business and I loved getting to spend time working alongside him. As I drive into that area of Nebraska, I can feel my heart grow fond as I take in the simple beauty of a growing hay meadow on my drives. Some hay meadows are waiting to be cut and some are filled full of fresh round bales, a sign of a hard day’s work. It’s beautiful to see Mother Nature do it’s thing to provide a bountiful crop. During my summers in those areas, we were fortunate to work with some of the nicest people and I know that it’s where my passion for nature and agriculture developed. Continue reading → Recent Client Meetings Offer a Walk Down Memory Lane