It’s the last day of 2019. The last day of a decade. Tomorrow marks the start of something new – a new year, a new decade, new possibilities, new adventures. Around this time last year, I listened to a podcast about finding a word for how to live out your year. The word I chose for 2019 was TRY as I knew there would be so many new things in my first full year of business. It was a bit of a mindset thing for me, a lot of things I would take on in 2019 would be new, so wanted to just TRY. TRY to experiment with different avenues to see what worked, what didn’t work, etc. I reflected on that word a lot throughout the year. I tried a lot of things this past year. I failed on a lot of things last year too. Ideas I had that didn’t work, but that’s okay, it was all information for me as I navigated forward. All in all, TRY was a great word for last year’s experiences. Continue reading → A Word for 2020
NOTE: This is the second blog post in a two-part series, so if you haven’t read the first one, please go here first.
Hopefully you’ve had some time to think and evaluate who your target market is. This post will focus on evaluating your current advertising strategies to see if they are the right fit for your target market.
First, let’s start off by identifying which advertising platforms your target market uses as well as the ways you currently advertise. I’m listing out both traditional and digital options for you to select from as you complete exercises #1 & #2. Continue reading → Part 2: Evaluate + Activate + Massive Action
Defining & understanding your target market can help you become clear about the marketing & advertising strategies you deploy for your business. Oftentimes, I’ll get push back when I ask clients [especially in small towns] about who their target market is. They’ll say – “Well, it’s everybody.” While that might be true that your business interacts with almost everyone in town, it doesn’t mean you should be spending your time, money & energy on marketing to everyone. In order for you to grow, you must get clear on two things: 1) who your target market is and 2) how you can best serve their needs.
To get you started on deciding who your target market is, I’ve provided a list of questions around demographics, geography you serve and psychographics of your target market. You don’t have to answer all of the questions, but I anticipate you’ll have 3-6 that you have a response to. If you can identify even more, that’s great. It will help you fully understand who you are trying to reach so you can figure out ways to best serve them. Continue reading → Maximize your Marketing Dollar by Understanding Your Target Market.
I love meeting with clients and helping them figure out ways to be more efficient in their business. I find it exhilarating to brainstorm ideas with business owners about what success can look like for them – and letting them dream a little, knowing that anything is attainable when they put their minds to work.
Oftentimes, an initial client consult might have questions like this in it:
- What does it look like to be wildly successful?
- Thinking about success, what’s that look like for you/your business in three years? How about five years?
- What’s part of your business do you absolutely love?
Let’s face it, creating content on social media can seem like a challenge at times. In this post, I’ll give you ten easy go-to options when you run into a rut with your social media posting schedule. Continue reading → Easy Ways to Create Content for your Social Media Page
When I ask clients about their biggest struggles when it comes to social media, the answer is often the same:
“It’s hard to come up with fresh content in social media.”
“I can’t seem to find the time to commit and not sure what type of information to post.”
“I watch other businesses do a fantastic job with their social media, but then I struggle.” Continue reading → Create an Engaging Social Media Plan
There are so many different avenues when it comes to marketing, it can be tough for a small business owner to know where to set their priorities and invest their time. As I meet with clients, similar themes tend to pop up, so I thought I would put together some tips to help guide your small business marketing decisions! Continue reading → Tips for Marketing Your Small Business