[Midwest Made] Blog Series Featuring Create Good Go.

[Midwest Made] Blog Series: In 2020, I’m dedicating a series of blog posts highlighting unique Midwest-based businesses. 

[Midwest Made] Concept – Being raised in the Midwest, we’re all a little Midwest Made, right? It’s a way of life, rooted in kindness, humility and hard work. Midwestern roots ground us to this unique way of living, where we understand the value of a hard day’s work and know we are serving a purpose greater than ourselves. 

People who choose to live, work & raise their families in the Midwest inspire me. I am intrigued by entrepreneurs who start their business in the Midwest and find unique ways to live and work in this little part of the world. They’re Midwest-based, they’re Midwest Made. I’m dedicating several of my 2020 blog posts to highlighting these Midwest businesses and people.

[Business Spotlight] Create Good Co., Fort Collins, CO

Create Good Banner
Create Good Co.

Continue reading → [Midwest Made] Blog Series Featuring Create Good Go.

Part 2: Evaluate + Activate + Massive Action

NOTE: This is the second blog post in a two-part series, so if you haven’t read the first one, please go here first.

Hopefully you’ve had some time to think and evaluate who your target market is. This post will focus on evaluating your current advertising strategies to see if they are the right fit for your target market. 

First, let’s start off by identifying which advertising platforms your target market uses as well as the ways you currently advertise. I’m listing out both traditional and digital options for you to select from as you complete exercises #1 & #2. Continue reading → Part 2: Evaluate + Activate + Massive Action

Maximize your Marketing Dollar by Understanding Your Target Market.

Defining & understanding your target market can help you become clear about the marketing & advertising strategies you deploy for your business. Oftentimes, I’ll get push back when I ask clients [especially in small towns] about who their target market is. They’ll say – “Well, it’s everybody.” While that might be true that your business interacts with almost everyone in town, it doesn’t mean you should be spending your time, money & energy on marketing to everyone. In order for you to grow, you must get clear on two things: 1) who your target market is and 2) how you can best serve their needs.

To get you started on deciding who your target market is, I’ve provided a list of questions around demographics, geography you serve and psychographics of your target market. You don’t have to answer all of the questions, but I anticipate you’ll have 3-6 that you have a response to. If you can identify even more, that’s great. It will help you fully understand who you are trying to reach so you can figure out ways to best serve them. Continue reading → Maximize your Marketing Dollar by Understanding Your Target Market.

Create an Engaging Social Media Plan

When I ask clients about their biggest struggles when it comes to social media, the answer is often the same:

“It’s hard to come up with fresh content in social media.”

“I can’t seem to find the time to commit and not sure what type of information to post.” 

“I watch other businesses do a fantastic job with their social media, but then I struggle.” Continue reading → Create an Engaging Social Media Plan