Part 2: Evaluate + Activate + Massive Action

NOTE: This is the second blog post in a two-part series, so if you haven’t read the first one, please go here first.

Hopefully you’ve had some time to think and evaluate who your target market is. This post will focus on evaluating your current advertising strategies to see if they are the right fit for your target market. 

First, let’s start off by identifying which advertising platforms your target market uses as well as the ways you currently advertise. I’m listing out both traditional and digital options for you to select from as you complete exercises #1 & #2. Continue reading → Part 2: Evaluate + Activate + Massive Action

Maximize your Marketing Dollar by Understanding Your Target Market.

Defining & understanding your target market can help you become clear about the marketing & advertising strategies you deploy for your business. Oftentimes, I’ll get push back when I ask clients [especially in small towns] about who their target market is. They’ll say – “Well, it’s everybody.” While that might be true that your business interacts with almost everyone in town, it doesn’t mean you should be spending your time, money & energy on marketing to everyone. In order for you to grow, you must get clear on two things: 1) who your target market is and 2) how you can best serve their needs.

To get you started on deciding who your target market is, I’ve provided a list of questions around demographics, geography you serve and psychographics of your target market. You don’t have to answer all of the questions, but I anticipate you’ll have 3-6 that you have a response to. If you can identify even more, that’s great. It will help you fully understand who you are trying to reach so you can figure out ways to best serve them. Continue reading → Maximize your Marketing Dollar by Understanding Your Target Market.

Create an Engaging Social Media Plan

When I ask clients about their biggest struggles when it comes to social media, the answer is often the same:

“It’s hard to come up with fresh content in social media.”

“I can’t seem to find the time to commit and not sure what type of information to post.” 

“I watch other businesses do a fantastic job with their social media, but then I struggle.” Continue reading → Create an Engaging Social Media Plan

Consistency: A Key Component of Your Marketing Strategy

Consistency – it’s tough, right?! From consistency in your personal life to consistently showing up in your marketing efforts, it can be tough when life gets busy. Today, we’re going to talk about why putting some time, thought & energy into being consistent in your marketing campaign can result in a cohesive on-brand experience for your target audience.

In my mind, consistency falls into a few categories when it comes to marketing: Continue reading → Consistency: A Key Component of Your Marketing Strategy

Five Tips for Developing Your Social Media Strategy in 2019

If one of your business goals for the new year is to start a social media campaign – or be more consistent with your current one, then I have FIVE tips to get your creativity rolling! 

  1. Understand your platform and how users engage on that platform. If you aren’t sure what platform to use, ask your favorite customers what platforms they are currently on. To understand how consumers interact on social media, this chart depicts some interesting information (published December 2018 in Hubspot). The first column tells the social media platform, the second column is the consumers main reason for why they use that platform and the third & fourth columns showcase low and high performing content, respectively. Put some thought into what platform you are on and what resonates with the audience of that platform.hubspot content by channel

Continue reading → Five Tips for Developing Your Social Media Strategy in 2019