Marketing is important, not only in business, but also when it comes to representing yourself in the job market. Last week, I helped with our local Extension office’s event “Connecting the Dots: A Career Exploration Day”. This event was targeted towards local 9th & 10th graders to help them understand more about their key areas of interest. Employers helped serve as information sources about career paths, education needed and the types of job opportunities available. It was a nice atmosphere for students to learn about their options and what education it will take to get to where they want to go. It made me think about how important it is to market yourself as a job seeker. And I can tell you, it’s changed a lot from when I was in 9th & 10th grade! Continue reading → Marketing Yourself – Five Tips for Today’s Job Seeker
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In the United States, there are around 30.2 million small businesses in existence (source: 2018 Small Business Association – Small Business Report). That’s a lot of businesses, right? It’s pretty incredible to think that 30.2+ million people had a dream or a vision and they are pursuing it. Each business is defining their space in the world by finding solutions for customers or providing services or selling products that meet a need. Some of these businesses have been around for decades and some are just starting. As I have been meeting with clients to help with their 2019 marketing goals and needs, there is one feeling that I didn’t prepare myself for during the meetings – and it’s sheer INSPIRATION.
Consistency – it’s tough, right?! From consistency in your personal life to consistently showing up in your marketing efforts, it can be tough when life gets busy. Today, we’re going to talk about why putting some time, thought & energy into being consistent in your marketing campaign can result in a cohesive on-brand experience for your target audience.
In my mind, consistency falls into a few categories when it comes to marketing: Continue reading → Consistency: A Key Component of Your Marketing Strategy
If one of your business goals for the new year is to start a social media campaign – or be more consistent with your current one, then I have FIVE tips to get your creativity rolling!
- Understand your platform and how users engage on that platform. If you aren’t sure what platform to use, ask your favorite customers what platforms they are currently on. To understand how consumers interact on social media, this chart depicts some interesting information (published December 2018 in Hubspot). The first column tells the social media platform, the second column is the consumers main reason for why they use that platform and the third & fourth columns showcase low and high performing content, respectively. Put some thought into what platform you are on and what resonates with the audience of that platform.
It’s no secret that I LOVE PODCASTS! They are entertaining, informative and inspirational. With over 630,000 different shows to subscribe to, you can take your pick on whatever topic your little heart desires. Many of the podcasts I discovered in 2018 were related to helping me learn about a new topic for my business or on the inspirational side for personal & professional growth. I have enjoyed tuning in when I am on the road, working out or as part of my morning routine. It makes me laugh because now that I have transitioned to working from home, listening to podcasts makes me feel like I have a little inspirational buddy giving me a pep talk every now and then – and I love it! Continue reading → What’s Your Word for 2019?
December can be a hectic month with many activities and things to do, but it’s absolutely one of my favorite times of the year! I love the time with family, the good food and finding thoughtful presents to give!! I also love the reflection and planning that takes place during this time of year. It’s the conclusion of the year – a time to reflect on what has happened and a time to start planning for the new year. Continue reading → New Year, Fresh Start – Planning for 2019!
I recently attended a conference where they talked about a fixed mindset vs a growth mindset. It’s an interesting concept about how we can approach our personal & professional lives and I thought it was worth sharing.
Here’s a little background (from Carol Dweck, author of Mindset: The New Psychology of Success):
In a fixed mindset, one believes their basic abilities, their intelligence, their talents, are just fixed traits. They have a certain amount and that’s that, and then their goal becomes to look smart all the time and never look dumb.
In a growth mindset, one understands that their talents and abilities can be developed through effort, good teaching and persistence. They don’t necessarily think everyone’s the same or anyone can be Einstein, but they believe everyone can get smarter if they work at it.