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Part 2: Evaluate + Activate + Massive Action

NOTE: This is the second blog post in a two-part series, so if you haven’t read the first one, please go here first.

Hopefully you’ve had some time to think and evaluate who your target market is. This post will focus on evaluating your current advertising strategies to see if they are the right fit for your target market. 

First, let’s start off by identifying which advertising platforms your target market uses as well as the ways you currently advertise. I’m listing out both traditional and digital options for you to select from as you complete exercises #1 & #2. Continue reading → Part 2: Evaluate + Activate + Massive Action

Maximize your Marketing Dollar by Understanding Your Target Market.

Defining & understanding your target market can help you become clear about the marketing & advertising strategies you deploy for your business. Oftentimes, I’ll get push back when I ask clients [especially in small towns] about who their target market is. They’ll say – “Well, it’s everybody.” While that might be true that your business interacts with almost everyone in town, it doesn’t mean you should be spending your time, money & energy on marketing to everyone. In order for you to grow, you must get clear on two things: 1) who your target market is and 2) how you can best serve their needs.

To get you started on deciding who your target market is, I’ve provided a list of questions around demographics, geography you serve and psychographics of your target market. You don’t have to answer all of the questions, but I anticipate you’ll have 3-6 that you have a response to. If you can identify even more, that’s great. It will help you fully understand who you are trying to reach so you can figure out ways to best serve them. Continue reading → Maximize your Marketing Dollar by Understanding Your Target Market.

What It’s Like to Have a Crazy Mom

Oops, excuse me, I must have had a typo in the title, I meant to say: What It’s Like to Have a CRAZY GOOD Mom. 🙂  Forgive me, I’m in marketing, I have to write headlines to attract attention, so now that you’re here, you might as well read on, right?  I am laughing to myself because I’m from a small town and I live in a small town, so the people who know my mom were probably confused by the blog title. As far as they have always known, Sandy Frey is a really GREAT person. Well, I have some news for you! She most definitely is! Plus, I like that I have likely scared my mom a little with the post title. Since she is a CRAZY GOOD mom, she reads all of my content and is probably one of my biggest fans. She also is the source of my weird & clever sense of humor. 🙂 Sorry that I startled all of you, but please read on, I actually do get to some good stuff. Continue reading → What It’s Like to Have a Crazy Mom

Productivity Tips to Become Wildly Successful

I love meeting with clients and helping them figure out ways to be more efficient in their business. I find it exhilarating to brainstorm ideas with business owners about what success can look like for them – and letting them dream a little, knowing that anything is attainable when they put their minds to work.

Oftentimes, an initial client consult might have questions like this in it:

  • What does it look like to be wildly successful?
  • Thinking about success, what’s that look like for you/your business in three years? How about five years?
  • What’s part of your business do you absolutely love?

Continue reading → Productivity Tips to Become Wildly Successful

Recent Client Meetings Offer a Walk Down Memory Lane

My work continues to bring me such a feeling of joy as I help small businesses navigate their marketing & business plans! Recently, I’ve been hitting the highways of Nebraska to meet up with clients for one-on-one assistance, many of those trips are up into the north central part of the state. On each drive, I love the quiet time and walk down memory lane it provides to me. That part of Nebraska has a special meaning to me because growing up, my dad had a custom hay business and I was one of his “hired” hands. We grew up around Albion, Nebraska and he had quite a few customers there, but as his business grew, he expanded and moved into the Clearwater, Ewing, Emmet, Bassett & Atkinson areas. From alfalfa to prairie hay, he loved the custom hay business and I loved getting to spend time working alongside him. As I drive into that area of Nebraska, I can feel my heart grow fond as I take in the simple beauty of a growing hay meadow on my drives. Some hay meadows are waiting to be cut and some are filled full of fresh round bales, a sign of a hard day’s work. It’s beautiful to see Mother Nature do it’s thing to provide a bountiful crop. During my summers in those areas, we were fortunate to work with some of the nicest people and I know that it’s where my passion for nature and agriculture developed. Continue reading → Recent Client Meetings Offer a Walk Down Memory Lane