There are so many different avenues when it comes to marketing, it can be tough for a small business owner to know where to set their priorities and invest their time. As I meet with clients, similar themes tend to pop up, so I thought I would put together some tips to help guide your small business marketing decisions! Continue reading → Tips for Marketing Your Small Business
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Everybody has the same 168 hours in a week – and those hours sure fill up fast, don’t they?! One of my focus areas in 2019 was to use my time more effectively, mainly because billable hours = my paycheck! As I have been more conscientious of my time, I have discovered some tips that work well for me and help improve my overall work & life flow. I currently work from home and have in previous portions of my career too, so some of the tips are ones I’ve implemented for years and others are relatively new. I thought they were worth sharing – hopefully you can take a few of the tips and reclaim some hours in your schedule too! Continue reading → Being Intentional with Your Time
I am a big believer in signs that help guide you in life. There are so many signs in nature and it’s probably why I love living on a farm because I get to experience that connection on a daily basis. Like whenever I see a cardinal outside our window, I always feel like that’s a visitor from Heaven, just checking in on us! It always brings a warmth to my heart. It’s been fun to share that thought with our kids and how expressive they get when a cardinal comes for a visit on the farm!
Lately, I have noticed a bald eagle that has been visiting our place and I just feel like he is a sign to me personally. We’ve seen him perched on trees in the grove, swooping up our lane, perched in the corn stalks and this weekend, he spent some time in our lawn (chewing on a dead animal that our dogs drug up – yuck)! But he fascinates me and I notice him a few times a week. So, naturally, I had to Google what it means to have an eagle visit and it’s was kind of neat to read about. Here are the main points I found: Continue reading → Animal Symbols in Nature
Marketing is important, not only in business, but also when it comes to representing yourself in the job market. Last week, I helped with our local Extension office’s event “Connecting the Dots: A Career Exploration Day”. This event was targeted towards local 9th & 10th graders to help them understand more about their key areas of interest. Employers helped serve as information sources about career paths, education needed and the types of job opportunities available. It was a nice atmosphere for students to learn about their options and what education it will take to get to where they want to go. It made me think about how important it is to market yourself as a job seeker. And I can tell you, it’s changed a lot from when I was in 9th & 10th grade! Continue reading → Marketing Yourself – Five Tips for Today’s Job Seeker
In the United States, there are around 30.2 million small businesses in existence (source: 2018 Small Business Association – Small Business Report). That’s a lot of businesses, right? It’s pretty incredible to think that 30.2+ million people had a dream or a vision and they are pursuing it. Each business is defining their space in the world by finding solutions for customers or providing services or selling products that meet a need. Some of these businesses have been around for decades and some are just starting. As I have been meeting with clients to help with their 2019 marketing goals and needs, there is one feeling that I didn’t prepare myself for during the meetings – and it’s sheer INSPIRATION.
Consistency – it’s tough, right?! From consistency in your personal life to consistently showing up in your marketing efforts, it can be tough when life gets busy. Today, we’re going to talk about why putting some time, thought & energy into being consistent in your marketing campaign can result in a cohesive on-brand experience for your target audience.
In my mind, consistency falls into a few categories when it comes to marketing: Continue reading → Consistency: A Key Component of Your Marketing Strategy
If one of your business goals for the new year is to start a social media campaign – or be more consistent with your current one, then I have FIVE tips to get your creativity rolling!
- Understand your platform and how users engage on that platform. If you aren’t sure what platform to use, ask your favorite customers what platforms they are currently on. To understand how consumers interact on social media, this chart depicts some interesting information (published December 2018 in Hubspot). The first column tells the social media platform, the second column is the consumers main reason for why they use that platform and the third & fourth columns showcase low and high performing content, respectively. Put some thought into what platform you are on and what resonates with the audience of that platform.