I recently read an interesting article that talked about how a herd of cattle and herd of buffalo react differently when they know a storm is approaching. The gist of the story was that when a storm is coming in, cows will instinctively run away from the storm thinking that’s the best approach. What ends up happening when they do this is that they run with the storm, essentially prolonging their exposure to the storm. In contrast, when a herd of buffalo sense a storm rolling in, they will run straight at it and get through it quicker. Continue reading → “Be the Buffalo”
It’s the last day of 2019. The last day of a decade. Tomorrow marks the start of something new – a new year, a new decade, new possibilities, new adventures. Around this time last year, I listened to a podcast about finding a word for how to live out your year. The word I chose for 2019 was TRY as I knew there would be so many new things in my first full year of business. It was a bit of a mindset thing for me, a lot of things I would take on in 2019 would be new, so wanted to just TRY. TRY to experiment with different avenues to see what worked, what didn’t work, etc. I reflected on that word a lot throughout the year. I tried a lot of things this past year. I failed on a lot of things last year too. Ideas I had that didn’t work, but that’s okay, it was all information for me as I navigated forward. All in all, TRY was a great word for last year’s experiences. Continue reading → A Word for 2020
There are many things I love about this time of year, but likely my favorite is the opportunity to reflect on the past year and dream for the upcoming year. It’s a time to be thankful for the abundance of gifts (and learning opportunities) that the year brought and a time for thinking about what’s next. This year, I’ve had the good fortune of engaging in several impactful small groups. The magic that happens in community with others is quite beautiful. With 2020 coming up, one of my colleagues posed the question: “Who do you want to be in the next decade?” I’ve not been able to get that question off my mind and really putting some intentional thought into what I want to become and how I want to show up in the next ten years has had me doing some deep thinking.
First off, I think it’s important to reflect on who I was in this past decade. There was a lot of BIG LIFE changes that occurred! Continue reading → Who do you want to be in the next decade?
WOOHOO – Celebrate those good times, right?! It’s so hard to believe that this week marks the one year mark of launching my business. It’s been a fast, furious and fun year – with lots of learning curves built in. Learning curves not only from a business perspective, but I’d say even more from a personal view.
The other day I heard that Brad Paisley song, “Letter to Me” and it had me thinking about this past year and my whole life, really. There are so many instances where diving into the “unknown” of a new adventure has left me a bit freaked out.
Will I fail? Will I succeed? How is this going to go? Will I know what to do or say?
NOTE: This is the second blog post in a two-part series, so if you haven’t read the first one, please go here first.
Hopefully you’ve had some time to think and evaluate who your target market is. This post will focus on evaluating your current advertising strategies to see if they are the right fit for your target market.
First, let’s start off by identifying which advertising platforms your target market uses as well as the ways you currently advertise. I’m listing out both traditional and digital options for you to select from as you complete exercises #1 & #2. Continue reading → Part 2: Evaluate + Activate + Massive Action
Defining & understanding your target market can help you become clear about the marketing & advertising strategies you deploy for your business. Oftentimes, I’ll get push back when I ask clients [especially in small towns] about who their target market is. They’ll say – “Well, it’s everybody.” While that might be true that your business interacts with almost everyone in town, it doesn’t mean you should be spending your time, money & energy on marketing to everyone. In order for you to grow, you must get clear on two things: 1) who your target market is and 2) how you can best serve their needs.
To get you started on deciding who your target market is, I’ve provided a list of questions around demographics, geography you serve and psychographics of your target market. You don’t have to answer all of the questions, but I anticipate you’ll have 3-6 that you have a response to. If you can identify even more, that’s great. It will help you fully understand who you are trying to reach so you can figure out ways to best serve them. Continue reading → Maximize your Marketing Dollar by Understanding Your Target Market.
Oops, excuse me, I must have had a typo in the title, I meant to say: What It’s Like to Have a CRAZY GOOD Mom. 🙂 Forgive me, I’m in marketing, I have to write headlines to attract attention, so now that you’re here, you might as well read on, right? I am laughing to myself because I’m from a small town and I live in a small town, so the people who know my mom were probably confused by the blog title. As far as they have always known, Sandy Frey is a really GREAT person. Well, I have some news for you! She most definitely is! Plus, I like that I have likely scared my mom a little with the post title. Since she is a CRAZY GOOD mom, she reads all of my content and is probably one of my biggest fans. She also is the source of my weird & clever sense of humor. 🙂 Sorry that I startled all of you, but please read on, I actually do get to some good stuff. Continue reading → What It’s Like to Have a Crazy Mom